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Building a brand is more than a product or a logo; it is about your personality, your story and how these elements help to develop a relationship between your brand and your customers.

 

If you are a small business owner; a crafter, home baker, chocolatier, dressmaker, knitter etc and dream of taking your idea to the next level, please get in touch…in the meantime, here are a few questions to ponder; there are no right and wrong answers to these questions, they are designed to just help get you thinking...

 

  • Who are my customers?
  • What customers do I want to have?
  • Who are my competitors?
  • What is my competitors’ brand position?
  • When people think about my service or product, what are the feelings and associations I want them to have?
  • What are the emotional benefits that I can deliver to my customers?
  • What kind of personality would I like my brand to have?

 

Want to hear more? I would love to hear from you…

 

 

 

 

 

 

 

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